Hearing Aids

Hearing Aid Brands in Wilmington & Southport, NC

Excel Audiology is an independent audiology practice — meaning we are not owned by any hearing aid manufacturer and have no obligation to push a particular brand. That gives us the freedom to carry a wide selection of products from the world’s leading manufacturers and recommend the technology that is genuinely the best fit for your hearing loss, lifestyle, and budget.

Why Brand Selection Matters — and Why It Doesn't

The brand of hearing aid matters far less than the quality of the fitting. Research consistently shows that a properly fit hearing aid from a mid-tier brand outperforms a premium hearing aid fit without real ear measurement. That’s why at Excel Audiology, our priority is always the fitting process first — verifying with real ear measurement that your devices are programmed precisely for your individual ears.

Brands We Carry

Phonak Hearing Aids

Phonak is one of the world’s most recognized hearing aid brands, known for its exceptional speech understanding technology. Phonak leads the industry in universal Bluetooth connectivity. Their Lyric device is the world’s first and only 100% invisible, extended-wear hearing aid.

Oticon Hearing Aids

Oticon’s BrainHearing™ philosophy focuses on supporting the brain rather than just the ears. They use deep neural network processing to provide more natural sound with reduced listening effort.

Widex Hearing Aids

Widex is renowned for its natural, high-fidelity sound quality — making it a top choice for musicians and listeners who prioritize sound purity.

ReSound Hearing Aids

ReSound offers strong Made for iPhone connectivity and is known for excellent spatial awareness and natural stereo sound.

Starkey Hearing Aids

An American-made hearing aid brand with a strong commitment to innovation. Starkey hearing aids include health-tracking features, fall detection, body and activity tracking, and AI-powered assistance.

Signia Hearing Aids

Formerly Siemens Hearing Instruments, Signia is known for its Own Voice Processing (OVP™) technology, which processes the wearer’s own voice separately to sound more natural.

Lyric Hearing Aids

Lyric offers a wide variety of hearing aids including "extended wear" models designed to be worn for months at a time.

Unitron Hearing Aids

Unitron is a Canadian-based manufacturer that has won numerous awards. Looking for an especially discreet hearing aid? Ask us about Unitron's super-small hearing aids.

How We Choose the Right Brand for You

During your hearing aid consultation, Dr. Rickman will consider your audiogram, primary listening environments, technology preferences, dexterity, aesthetic preferences, and budget. We’ll narrow down to specific devices, discuss options in plain language, and in many cases offer a trial before you commit.